Mahindra Thar ROXX Star Edition Redefines the Thar With Premium Style and Urban Comfort
The Mahindra Thar ROXX Star Edition represents a new chapter in the evolution of India’s most recognisable lifestyle SUV. While the classic Thar has always been about rugged off-road capability, the ROXX Star Edition shifts focus toward premium styling, comfort, and urban appeal. Indian buyers today want SUVs that look bold, feel special, and still work for daily city life. With blacked-out design elements, feature-rich interiors, and a strong road presence, the Thar ROXX Star Edition targets those who love the Thar’s personality but want a more refined, lifestyle-oriented experience.
Mahindra’s Strategy Behind the ROXX Star Edition
Mahindra understands Indian SUV buyers better than most brands. Over the years, the Thar has evolved from a niche off-roader into a mainstream aspiration vehicle.
The ROXX Star Edition is designed to:
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Attract urban lifestyle buyers
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Offer exclusivity without mechanical complexity
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Enhance comfort without losing Thar’s identity
Rather than creating a hardcore off-road special, Mahindra has chosen to create a style-driven, premium Thar for modern India.
Exterior Design: Bold, Blacked-Out, and Attention-Grabbing
The first thing you notice about the Mahindra Thar ROXX Star Edition is its unmistakable presence.
Exterior Highlights:
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Gloss-black front grille
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Piano-black alloy wheels
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Exclusive exterior colour options
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Star Edition badging
The SUV looks muscular, aggressive, and premium—perfect for Indian cities where road presence matters just as much as performance.
Interior & Cabin Experience: A Big Upgrade
Inside, the Mahindra Thar ROXX Star Edition feels significantly more premium than earlier Thar variants.
Interior Highlights:
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All-black leatherette upholstery with suede touches
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Front ventilated seats (rare in this segment)
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Sliding armrest and rear seat recline
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Dual-zone climate control
This is no longer a bare-bones off-roader cabin. It’s a space designed for long commutes, highway drives, and everyday family use.
Infotainment & Technology
The tech upgrade is one of the strongest selling points of the Thar ROXX Star Edition.
Tech Features:
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Large touchscreen infotainment system
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Digital instrument cluster
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Wireless Android Auto & Apple CarPlay
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Premium multi-speaker audio system
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Connected car technology
For younger Indian buyers, this makes the Thar feel modern rather than nostalgic.
Engine Options & Driving Experience
The ROXX Star Edition retains proven engine options rather than introducing new powertrains.
What Driving Feels Like:
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Strong low-end torque for city traffic
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Smooth automatic transmission option
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Comfortable cruising on highways
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Easy manoeuvrability compared to older Thars
This version is tuned more for urban and highway comfort than extreme off-road adventures.
Ride Quality & Daily Usability
One of the biggest improvements in the Thar ROXX lineup is ride comfort.
On Indian Roads:
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Better suspension tuning
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Reduced body roll compared to older Thar
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More comfortable rear seat experience
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Less fatigue on long drives
For buyers using the Thar as a daily vehicle, this is a huge win.
Safety & Driver Assistance
Safety has become increasingly important for Indian buyers, and Mahindra has responded well.
Safety Highlights:
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Multiple airbags
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Parking sensors and camera
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Stability control systems
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Emergency assistance features
The Mahindra Thar ROXX Star Edition feels reassuring for family use without losing its adventurous image.
What’s Missing: No 4×4 Option
The most talked-about aspect of the Mahindra Thar ROXX Star Edition is the absence of a 4×4 drivetrain.
Does It Matter?
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For hardcore off-roaders: Yes
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For urban lifestyle buyers: Not really
Mahindra clearly intends this edition for buyers who want style and comfort over trail-rated capability.
Thar ROXX Star Edition vs Standard Thar
Why Choose Star Edition?
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Premium interior
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Better features
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More comfortable ride
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Exclusive styling
Why Choose Standard Thar?
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Hardcore off-road focus
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4×4 availability
Your choice depends entirely on how you plan to use the SUV.
Who Should Buy the Mahindra Thar ROXX Star Edition?
Ideal for:
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Urban professionals
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Style-conscious SUV buyers
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Weekend highway travellers
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Those wanting Thar attitude without rough edges
Not ideal for:
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Hardcore off-road enthusiasts
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Buyers needing 4×4 capability
Pros and Cons (Indian Buyer Perspective)
Pros
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Stunning road presence
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Premium interiors
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Comfortable for daily use
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Modern tech features
Cons
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No 4×4 option
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Higher price than standard variants
Final Verdict: Is Thar ROXX Star Edition Worth It?
The Mahindra Thar ROXX Star Edition is not about extreme off-roading it’s about making a statement. It offers the iconic Thar design, upgraded comfort, and premium features that suit modern Indian lifestyles. If you want a bold SUV that looks special every time you step out, this Star Edition delivers exactly that.